Packaging Reformulation • Panini

Packaging Reformulation • Panini

Scenario

One of the most beloved bakeries in the region, Panini came to Ideatore looking for a generous dash of innovation and creativity for its packaging. With a recipe watered with good taste, expertise and respect for the customer, we reach a beautiful final result.

Challenge

Change without losing the essence: this was the great challenge we faced during the project's execution. After all, the Panini brand was already known throughout the city of Ribeirão Preto and region, and a very radical change could damage the brand's identification by the public.

Ideia

We rotated the checkered pattern by 45 degrees, thus creating a design that refers to the old identity and gives a much more modern look to the packaging. A new geometric pattern was incorporated into the packaging line, creating harmony within diversity.

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Two companies passionate about what they do came together so that the best flavor of Ribeirão Preto and the region would also become the most beautiful. With its new and modern packaging, Panini products gained a more attractive face, while maintaining the original essence so appreciated by its consumers.

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"New bag has arrived 😍. I'm happier with it than with an original Chanel"

 

 Nemora Owner of Panini.

Applications

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