30 years old • Roge

30 years old • Roge

Scenario

Retail lives in transformation. To keep up with it, technology and innovation are needed. With this in its DNA, Roge has always been concerned with delivering the best to the market, employees and the community. Thus, it became one of the largest distributors of healthcare products in Latin America.

Challenge

The challenge was to create a communication to show Roge's grandeur to the public that did not yet have this perception and also how much it has evolved and revolutionized retail. With that, we needed to expose the values ​​present in the brand's universe in the 30 years of its history.

Idea

Repositioning brand and purpose, creating a 30-year institutional campaign and connecting Roge even more with its partners and employees, promoting this relationship through a convention. Setting a tone for this language was essential.

case-ideatore

We started with the rebranding of the Roge brand, creating a new visual identity and the 30th anniversary stamp to commemorate the date. We defined personality and made the brand's tone of voice, indicating how it should communicate with customers, partners and the community. We also promoted internal actions and created the “Interligando Sonhos” campaign, represented in the video below.

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case-ideatore

Of those 30 years of Roge, 22 have been with us. A campaign that adds to our partnership history.

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