Scenario
Sicoob Cocred needed a campaign to offer credit to people, mainly targeting taxes and other common expenses from the beginning of the year, such as IPVA, property tax, school fees or debt settlement.
Challenge
Amidst so many opportunity campaigns that the period brings to financial institutions, the challenge was to stand out from the competition and be closer to the public so as not to be just another company offering credit.
Idea
A relaxed advertising film to connect with people's daily lives. Together with the client, we chose the duo of popular artists Munhoz and Mariano, who, in a good-humored conversation about the public's pain, influence Cocred's reliability.
The campaign ran in the regions of Ribeirão Preto, Marília and São José do Rio Preto and impacted thousands of people online and offline. In addition to the TV commercial, there were advertisements in magazines, billboards and the digital campaign, which generated nearly 1.5 million impressions.
Three regions of the interior of São Paulo were impacted, being delivered to more than 150 cities.
Applications
