Social media management • Fortinet

Social media management • Fortinet

Scenario

Fortinet is one of the global leaders in the cybersecurity market. Seeking to improve its social media strategy, the company joined Ideatore in 2020, bringing a lot of confidence in our work and willingness to evolve with us.

Challenge

We identified the need to strengthen the brand's presence on the networks, increase audience engagement, increase traffic and transform Fortinet's Facebook, LinkedIn and Twitter profiles into means of prospecting for new customers.

Idea

After an in-depth study of Fortinet, its target audience and the IT market as a whole, we found the ideal way to achieve the goals set with the customer. Thus, we created a schedule of regular posts, offering really relevant and attractive content.

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The project has complete management of all Fortinet's social networks in Brazil, from content creation to metrics analysis. Creation of special webseries focusing on subjects of interest to the IT market, such as LGPD. Editorial line with posts aimed at brand solutions and relevant and informative content on cybersecurity.

Engagement Evolution

In just four months, we've increased Fortinet's social media engagement by over 140%!

Posts

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