Dark Kitchen Launch • Kangoroo

Dark Kitchen Launch • Kangoroo

Scenario

With more people at home due to the pandemic, delivery has become the main form of sale in restaurants. It was then that one of our customers felt the need to create something new and boost their sales.

Challenge

Create and launch “for yesterday” a new dark kitchen brand, a type of restaurant that only works with deliveries. Be part of this challenging and promising moment in the food industry, in an original way, differentiating itself from the competition.

Idea

We created a brand that at the same time showed the type of cuisine offered and the delivery service. Then came Kangoroo, with relaxed communication and close to the public, who needed to feel a tasty and quality experience at home.

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We create name, logo and visual identity. We also created the packaging that became pioneers in delivery in Ribeirão Preto. In addition to being beautiful, of course, these packages are recyclable and have technology that allows you to store dishes that have broths and sauces without leaking. Kangoroo has become a reference in Australian cuisine with a community of fans that generate sales. We spread billboards around the city, magazine ads and promotions. We managed social networks with traffic campaigns to generate sales and campaigns with influencers.

 

Birth of the brand:

“Incredible and sustainable packaging. Wonderful food. Very good indeed!”

 

  Kangoroo Customer

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Applications

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